Hitachi's Unrollable E-Paper in 2006

(The following Press Release was made for Los Angeles Printing Services. 012805.)

Hitachi's Unrollable E-Paper in 2006

The introduction of the electronic paper, or E-paper, may just be the ticket to save our tress from being converted into paper.

January 29, 2005 – Most of us believe that to start having a greener earth, we must begin with paper. Whether it's recycling newspaper, cardboard, and perhaps mixed
paper, environmental acts are defined when we don't waste paper.

Countries all over have suffered from the effects of landslides due to the depletion of trees. The world has lost nearly 200 million hectares of tree cover. Some of these trees
have been used to produce new paper. Do you know that when new paper is produced, whole trees (e.g. round wood) are used?

To complete the environment cycle, we have to put back into production the paper that we used to conserve and reduce the cutting of trees for new paper. This is called
recycling. However, this is far from what is happening. The paper we send to recyclers has not always gone back into products, but ended up in landfills. The reason for this
is that there is not enough demand for recycled papers. In addition, mills find it to be more expensive to acquire equipment to handle recycled stock.

But advances in technology might just be the ticket to save trees from being turned into paper. With the introduction of E-paper in the market, traditional paper won't be in
demand anymore.

E-paper (or electronic paper), according to searchMobileComputing.com, is a portable, reusable storage and display medium that looks like paper but can be repeatedly
written on (refreshed) by electronic means, thousands and even millions of times. They are used for applications such as e-books, portable signs, and foldable, rollable
displays. They're reusable and relatively cheap to produce.

Developers such as Xerox PARC and Lucent Technologies have cashed in on the technology. Xerox, in partnership with 3M, has created Gyricon. Lucent, on the other hand,
is working with E Ink to create their own brand of e-paper. Both of these technologies made possible a black and white display.

On the other hand, Philips introduced an e-paper in full color. Another brand that plans to sell a color-capable electronic paper in 2006 is Hitachi.

Hitachi's Unrollable E-paper

In the December issue of Asia Pulse, it was announced that Hitachi Ltd. plans to start selling these color-capable electronic paper based on its newly developed 3mm-thick
LCD as early as 2006.

As most types of e-papers can display only black and white images, Hitachi applied a color display capability by employing a mechanism that shifts the distance between
electrodes. Equipped with a special panel that has more than double the surface light reflected on the conventional counterparts, the new LCD panel can produce an image
bright enough to provide easy viewing even without a backlight.

According to Hitachi, a 7-inch prototype of the new LCD panel can continuously show a high-resolution image for several months on lithium ion battery cells. And the image
on display can be changed remotely. However, the Hitachi e-paper cannot display video unlike its Philips counterpart.

Moreover, with its unrollable feature, the company shares that it may be successful for use in shopping malls and trains for posters and ads, as well as at public facilities,
offices and homes for information and message boards.

Hitachi announced their intent to release the 7-inch electronic paper in the latter part of 2006, and the larger versions, including 14- and 21-inch models even later.

About Los Angeles Printing Services
Services offered by Los Angeles Printing Services include catalog printing, brochure printing, book printing, poster printing, flyer printing, folder printing, direct mail marketing,
presentation folder printing, postcard printing, magazine printing, offset printing, and digital printing.

About Hitachi Ltd.
Hitachi is one of the leading global electronics companies that offer a wide range of systems, products and services in market sectors, including information systems,
electronic devices, power and industrial systems, consumer products, materials and financial services.###

Niche-Picking Your Way to Success

Niche-Picking Your Way to Success
(The following PRESS RELEASE was made for UPrinting. 020105.)

To succeed in any business, you need to find a niche that you will be able to fill. Your niche is the key to getting the success you want.

February 2, 2005 – To succeed in any business, you need to find a niche that you will be able to fill. "Build something and the rest will come" doesn't anymore hold true
when it comes to creating a name for yourself in the industry that you have chosen.

Your niche is the key to getting the success you want. So when it comes to creating your own place in the sun, you need to niche-pick your way to it. If you don't find your
niche market for your product or services at the start, you will most probably fail.

Most startup businesses often make the mistake of assuming that when you cater to a general target market, you'll probably end up doing business with most of them.
However, with every Tom, Dick and Harry already doing what you have just started now, how will you be able to get a piece of the action?

The Law of the Niche

One of the fundamental principles of marketing is the Law of the Niche. Big companies already have the market for whole segments of almost all the industries out there.
Small businesses won't be able to compete and survive if they insist on going head to head with the giants.

The only way that small businesses may succeed is to find a niche that are either unfilled or only partially filled, and filling it with excellence. Small businesses need to
know and consider the niche that they would most likely serve. After finding their target market, they have to scout for the technology or product that will provide them with
the capacity to do better than the other competitors. Notice that almost all that stand out above the crowd are those that are different from the ordinary. Rule of thumb is to
get out of the rat race and differentiate yourself from the crowd.

For web marketers, even if you have the most exciting and wonderful site in the whole Internet world if people do not stop by and admire and purchase from it, your efforts
are wasted. Similarly, when you market your products and services, you have to fill the gap that the clients are looking for. Whether you have award-winning advertisements
and media materials, you would not be able to make a sale if you have the same products as that of the other companies that are already in the market before you.

For example, a company saw an unfilled niche in selling sports equipment. Instead of trying to grab the whole market of the sports industry, they opted for a piece of the
action by setting up a business on balls. Their marketing theme boasts of being "The Biggest Ball Store on the Net." They sell all kinds of balls—sports balls, fitness balls,
toy balls, and any other balls that one could imagine. They want to be remembered as the company that sells balls.

Your Unique Selling Proposition
One digital printing consultant that I've come across the Internet explains the principle of the Unique Selling Proposition or USP. According to him, the key to creating great
niche marketing is to carefully map out a business plan that clearly defines where your company is unique or distinct from every other company in your field. It identifies the
precise niche you want to fill, and how you intend to fill it.

When people see something different in your services, you suddenly become newsworthy. People begin to mention your business to their friends, and most definitely this
will start the ball rolling. Before you know it, an avalanche of purchases will come knocking at your door. When you give clients a reason to come, they most probably will.
And when you developed that niche with real excellence, chances are good that you would be able to carve out a very profitable business.

To succeed in any business, as the digital printing consultant would say, be it on the Web, on the street, or in an office— you need to spell out your precise USP. Knowing
your USP would make it easier for you to provide service that the clients want and look for.

But this is not the end-all and be-all of marketing. There are still other tools for your business to find its place in the sun. The Law of the Niche is just one of them. Combined
with other laws of marketing provided by experts, you might just be on the path towards creating a successful business in your chosen market.

About U Printing
U Printing is an online printing company that offers four color process printing, digital printing, large format posters printing, and variable data printing. For inquiries on online
shopping, contact their company representatives at 1-888-888-4211.###